Guides

Ad Format Guides

Practical, spec-accurate guides to ad image sizes, safe zones and multi-platform creative production.

Meta Ad Sizes: The Complete Instagram & Facebook Guide

Every Meta ad dimension that matters — Instagram Feed, Stories, Reels, Facebook Feed and link ads — with exact pixel sizes, overlay maps, ratio-tolerance traps and compression-proof export settings.

9 min read · Updated 2026-07-28

Vertical Ad Specs: TikTok, Reels & YouTube Shorts (Plus the 16:9 Sibling)

One 1080×1920 canvas, three different overlay maps. Exact TikTok, YouTube Shorts and Reels dimensions, where each platform covers your pixels, plus YouTube 16:9 thumbnail specs and how to serve both from one master.

9 min read · Updated 2026-07-28

Google Performance Max Image Specs: What Actually Affects Delivery

Performance Max asset requirements explained — required vs optional images, exact sizes, how ratio coverage gates which surfaces you can appear on, and the minimum upload set that unlocks all of them.

8 min read · Updated 2026-07-28

Naver GFA & Kakao Moment Ad Specs — An English Guide

A rare English-language reference for South Korea's two dominant ad platforms: Naver GFA and Kakao Moment image sizes, the 1.91:1 vs 16:9 trap, creative review conventions and how to produce both sets alongside global campaigns.

8 min read · Updated 2026-07-28

Safe Zones & Multi-Ratio Workflow: The Complete Guide

Why ad text gets cut off, the overlay maps for every major platform, the universal safe window that works across all of them, and a production workflow for generating every aspect ratio without losing the original design.

10 min read · Updated 2026-07-28